Fundraising Email Template

9 Proven Strategies to Write More Effective Fundraising Emails

This fundraising email template will be your solution.

Writing emails is difficult. That’s why it’s crucial to lean into the data to tell you what will work better in your email appeals to bring more donations to your organization and build lasting donor relationships. This email template will walk you through the 9-step strategy – supported by actual online fundraising experiments – to create more effective email appeals.

This guide demonstrates the nine steps necessary to craft a highly effective email appeal based on learnings from our library of 3,000+ online fundraising experiments. Want to test our research? Follow the guide as you craft your next message and see if your results change!

This guide is brought to you by the non-profit research experts at NextAfter

This template will help you tackle:

Sending from a real person
Adding value and mystery to your subject line
Why you shouldn’t customize preview text
Greeting donors and addressing them by name
Explaining the problem at hand
Proposing a solution
Articulating the donor’s impact
Adding an incentive to give now
Providing a clear call to action

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