[PODCAST] Turning Website Visitors into Donors with the Google Ad Grant

Turning Website Visitors into Donors with the Google Ad Grant

In this episode, we speak with an expert in the field of nonprofit marketing, Judson Aulie, who shares his background and experience in helping nonprofits succeed. He discuss the importance of the Google Ad Grant for nonprofits and why it should be utilized to increase visibility and reach for the organization. Judson provides insight into the history of the grant, including data on its performance and usage, as well as its potential for continued use in the future.

Judson then delves into specific strategies for maximizing the use of the Grant, beginning with the importance of keyword research and how to conduct it effectively. He also shares tips on creating search-focused content to attract the right audience, as well as the creation of clear calls-to-action to generate leads and drive interactions.

Finally, he offers some “good news” for the nonprofit sector, highlighting recent developments and successes. Tune in for a wealth of valuable information on how to effectively utilize the Google Ad Grant for your nonprofit organization.

Judson Aulie is the founder and managing director of Click Nonprofit in 2019 team helping nonprofits expand their reach and impact through the Google Ad Grant, content writing, and SEO. Click Nonprofit helps nonprofits acquire and manage the Google Ad Grant as well as develop a content marketing strategy based on search engine and keyword research.

The Google Grant is one of the most valuable tools in your nonprofit toolkit if you know how to manage it well. Judson will show you how to spend your entire $10K monthly budget and attract thousands of cause-minded visitors to your website each month. He will also show you the best way to get these new visitors to actually convert and become long-term donors and volunteers for your organization.

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Shout out to our friends at Donorbox for making today’s episode possible!

 

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