Nonprofits turn to tech to court younger, more diverse donors

Council of Nonprofits in the News

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Those smaller nonprofits have also been hit hard by the Great Resignation and many have experienced an increase in demand during the pandemic. Oh, and the complications of moving wholly online. 

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dds are that shift from in-person fundraising to online events was a hurdle for many small nonprofits (many of the same ones fighting for funds amid COVID) with little IT infrastructure, Cohen said. But it parallels a transition forced on many at the dawn of the internet. 

Where does he see space for future innovation among nonprofits? Cryptocurrency donations. 

“It mirrors what a lot of nonprofits went through 20 years ago when donating online really took off, “ Cohen said. Few nonprofits jumped headfirst into accepting online donations. “Now, it’s kind of taken over as the norm rather than a mailed check.“

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